I've always wondered what our culture would be like if we obsessed about the private lives and accomplishments of scientists, researchers and great thinkers the same way we obsess over celebrities. Would we follow closely the scandals of scientific study the same way we follow the scandals of Britney or Madonna? Would certain appealing scientists be given their own reality shows? Perhaps Scientific America would become an easy-to-read weekly and Maxim would include a bevy of young female astronomers and genetic researchers in their annual Maxim Hot 100 List.